What does the Deceptive Trade Practices Act allow for?

The Deceptive Trade Practices Act (DTPA) is designed to protect consumers against false, misleading, or deceptive business practices. One of its key provisions allows consumers who have been harmed by deceptive acts to seek recovery for their damages. Notably, if a consumer is able to prove that the deceptive practice was intentional, the DTPA permits the recovery of triple damages. This is intended to serve as a deterrent against fraudulent business practices and to provide substantial recompense to individuals who have been wronged.

In addition to triple damages, consumers may also be awarded attorney's fees if they prevail in their suit, which further emphasizes the DTPA's strong stance on consumer protection. This framework encourages businesses to operate ethically and transparently, knowing that severe financial penalties can result from deceptive acts.