What must all advertisements by a licensee include?

In Texas real estate, all advertisements by a licensee must include the name of the broker or company under which the licensee is operating. This requirement is in place to ensure transparency and to protect the public by making it clear who is responsible for the real estate services being offered. Including the broker or company's name also helps to maintain the professionalism and accountability of the real estate profession, as it creates a direct association between the advertisement and the licensed entity, thereby providing a channel for clients to seek recourse if necessary.

Other options, while they may have relevance in certain contexts, do not meet the mandatory criteria that apply to all advertisements made by licensees. The personal name of the licensee, the commission rate, and the address of the property are not universally required elements in advertisements according to Texas regulations. These other components may be included in specific situations but do not fulfill the fundamental obligation to disclose the broker or company's name in all marketing materials provided by licensed real estate professionals.